BBC Children in Need has raised over £600 million since 1980, transforming the lives of children and young people across the UK. While freelancing with Fivefootsix, I helped craft a new visual identity for BBC Children in Need Rocks – a high-energy charity concert held at Manchester Arena and organised by Gary Barlow.

 

The goal was to evolve the look and feel to connect with a more grown-up audience, while still capturing the warmth, optimism, and spirit of the cause.